In one of my earlier post, I have already touched upon Why and How to Optimize your Blog Post for better search results. Today I am going to discuss another very significant aspect of SEO that will help you optimize your posts better.
While considering the many parameters to make our articles SEO friendly, we often tend to ignore the permalink of the post. Not many of us consider it as an important factor for SEO. But it's role in the overall optimization of the post is huge. Permalink in simple words is a permanent link to your posts and pages that remain constant forever.
If you have been working with WordPress since long, you will know that the default permalink may not be SEO friendly. Such links generally look like this : https://www.xyzabc.com/?p=12.
A default link like this one appears ugly and unorganized. It also affects the search results of your post. This is because, for an optimal SEO, the keywords of your post should definitely feature in your URL. Without the keywords, the URL makes no sense to your readers. For example, the above default link is just a bunch of letters, characters, and numbers that have no meaning to be precise.
Even if your readers love a post that you have created, there is a high chance that they would not come back to your post later because your meaningless and random URL is absolutely not easy to remember. So unless your reader bookmarks the page or saves your URL for future use there is a very less possibility of them remembering it to recommend it to anyone else.
In this section, I will tell you the exact requirements of a URL that will help you beautifully optimize your overall post. The first thing that you need to consider in your URL is the name of the post. You also need to add the category in which you think your article can be classified and of course, your focus keyword.
The first thing that you need to consider in your URL is the name of the post. Using unnecessary words in the URL and making it too long doesn't do any good. So avoid continuing that practice.
Instead of helping your post get any search rankings, it will only affect your SEO adversely. This is because of the simple reason that it's tough to remember and is also hard to share in google. So try using short and descriptive slugs in your URL. By short I mean 3-4 words.
So now you that you know what you need in your URL, you must be wondering how you can get your default permalinks edited to get the new words appear in it. Well, that's not a tough thing to do. You can get your default link edited by changing the settings of your WordPress blog. Let see how you can do it.
To make sure if the permalink setting is perfect for your site, go to the WordPress Dashboard and select the settings option. Here you will have an option called the Permalink. You will find various preset options for your link. It's best to choose the custom structure, where you can have your own structure. I have already mentioned the mandatory words that your URL needs to have.
I have already mentioned the mandatory words that your URL needs to have. So try adding them in any order.
When you are using this format for your URL, make sure that you do not use multiple categories or post names. This will only create a confusion and nothing else. Some bloggers might recommend using dates in your URL. I personally do not like doing that. Let me tell you why.
Using post dates in my URL limits my possibility of making any sense when I repost my articles. So it's better not to use dates in the custom structure. But if you plan not to repost your article (which is not a very good idea), then sure. Go ahead.
Changing URL Per Post Basis
WordPress gives you an easy option to change the URL while editing the post, it is really important to optimize every post so that it gets a good ranking in the search results. And the permalink of the post is a very important aspect as far as on-page SEO is concerned.
While editing your blog post in WordPress, you have the option to edit the permalink of the post just below the title section of the post, you can simply click on the edit option to customize the URL of the post.
You need to make sure that your permalink is perfect before you publish the article because you can change everything like the title of the post, content in the post, featured image but not the URL of the post once it is published.
Make sure that you have the keyword in the URL and try to avoid stop words if possible. The URL should be short, simple, clean and understandable so that the search engines can read it without any issue and rank your post.
So here is a quick overview of what I have been trying to say.
- Firstly, use simple short and easy to remember permalinks. Do not make it unnecessarily long.
- Second, use keywords.
- Third, recheck and edit your permalink before you post an article
- Fourth, remove all the stop words like is, are and etc.
The Permalink is one of the most significant parts of a blog that can encourage your reader's either to carefully continue browsing through it or to deflect from it immediately. It is also a major factor for SEO.
Your permalink has the potential to decide what your post's rank will be. Search Engines pick up top ranking posts depending on the strength of the permalinks. Though that is not the only aspect, but it is one of the important ones that need major consideration.
So be very careful when you are deciding on what your permalink would appear to be. Stop taking it too casually if you care about your posts.