30 Most Popular WordPress Themes For 2018

The WordPress market is growing, the number of themes is increasing. Such moves require better quality and the unique ideas in a theme development. The industry leaders change the rules of creating a “professional WordPress theme” all end users dream to get, and all theme providers try to reach.

The templates in the following collection became the most popular and best-selling multipurpose WordPress themes in 2016 because of several main reasons:

  • The vast majority of them are not limited to just one niche – most include dozens of pre-made demo themes featuring diverse business and personal needs;
  • The themes are highly SEO and user-friendly (for both sides – website administrator and visitors);
  • In addition to custom features, they are packaged with top-notch premium plugins like Visual Composer drag-and-drop builder;
  • Drag-and-drop, visual building, handy admin panel are the buzzwords and the actual reality of the editing process;
  • These themes come with creative concept and unique individuality in layout design and colors;
  • It already comes without saying that these WordPress themes are fully responsive (at least the main demo, so you should still pay attention whether all child themes are so);
  • Many of them give you options to add modern Parallax and animation effects without touching a code;
  • As customer’s feedback is the best criteria, you’ll find a lot of positive ones along with each theme;
  • Among new tendencies is providing you with an option of the free trial before purchase.

As for the fresh/old themes ratio, it’s mostly a dead heat. The new WordPress themes are outperforming even some of the most well-known ones. Fresh product is always more comprehensive and more easily moved while for already known solutions it may take more time for improvements. However, fast-auctioning developers keep their finger on the pulse.

Now, WordPress has a huge community of developers who are always actively engaged in building new themes and plugins for the users and as such one can potentially drown in the limit options.

One way of choosing a theme for your WordPress site is to merely browse through some of the most popular stuff and trust what the majority trusts. It is a very quick and secure way to get into the world of WordPress and have the best that it has to offer.

Here we have taken the courtesy of summing up some of the most downloaded and highly rated WordPress themes currently in circulation. This, we hope, will be of valuable use as you will get to see not only which theme get used more often but also a little briefing about the functionality and design languages the theme brings to the table.

So, without further ado, for The Most Popular CMS here are its Twenty of the Most Popular Theme in 2018:

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Top WordPress Themes 2016


Divi is an invincible WordPress theme created by Elegant Themes. All you could do with the help of a professional developer is already in Divi. The main motto of the theme is “The sky is the limit” implying you can transform the theme any desirable way to your advantage.

Divi comes with 18 premade layouts for you to start building your site immediately with just content uploads.  It also offers 87 child themes featuring a variety of business and personal niches.

One of the key selling points of the theme is its highly powerful and functional Divi Builder with which you can create practically any website by merely dragging and dropping. What you will get is a 100% responsive website which looks just like the way you intended it to and doesn’t indulge you to immerse yourself in coding knowledge.

The major tool that helps you do whatever you want with this theme without any coding skills is a custom drag-and-drop Divi Builder. It helps you create any layout and make your website maximum personalized and change anything about it – colors, icons, post formats, etc.

Also, the theme comes with tons of customization options for header and footer allowing you to make the site unique. Divi supports parallax backgrounds as well as video backgrounds. It’s also possible to upload your custom CSS and third party scripts. Divi is translated into 32 languages and provides full RTL support.

Read our review of Divi Theme

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This impressive theme has been the number one selling WordPress template for a couple of years, including 2016! The theme is a complete solution for absolutely diverse business niches, and its reliability is proved for years. Avada outperforms its competitor's thanks to a huge number of predefined templates built in – each with a unique style and design. You are receiving a stockpile of creative professional templates for any business and personal needs, whether it’s a magazine, consulting firm, church, a hosting company, or whatever.

One huge standout is a custom drag-and-drop Fusion Builder – a saver for WordPress beginners. It helps you make your pages and posts maximum personalized and feature-rich thanks to a range of creative layouts available. It’s also very fast-loading providing your future website with great SEO possibilities.

In this theme, you control everything: column spacing, different widgets with a shortcode generator, MegaMenu, Fusion slider, customizable backgrounds, sidebars, icons, site width, parallax effects, forums via bbPress, animation, color skins, header options, layer slider options and more.

Another important option of the Avada is especially useful for the era of mobile users: the theme allows to control what you see on small, medium and large screen sizes providing the best experience for all users. It’s WooCommerce ready, so you will discover the easiest way to build an online shop.

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X Theme

X Theme is a strong opponent of Avada. Its key benefits are mainly in unique and rich functionality. It ranks the second place in the most popular and best-selling WordPress themes in 2016.

The powerful and exclusive features of this multipurpose WordPress theme are as follows: Analytic Integration, Revolution Slider, Disqus comments, Custom 404 page, Visual Composer, Smooth scroll option, White Label, Under construction template, and even more. You’ll be simply shocked at some options all the tools can offer for a vast majority of different niches.

The layouts are clutter-free, responsive and are customizable with a handy set of settings and the complete library of content elements for any project.

It regularly comes with unique updates and premium features which have been already entitled as a unique ecosystem of extensions of the X theme. For example, the latest addons include an ultimate custom builder, ConvertPlug, Layer slider, Uber menu, Essential grid, and much more.

All customer reviews and success stories based on the experience of working with this theme worth reading. As well as the theme worth giving a try.

Read our review of X Theme

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Zerif Pro

One of the best one-page style multipurpose WordPress themes of all times suitable for business, creative agency, personal blog, and a range of other niches. The theme also offers you building a store powered by WooCommerce literally in an hour. Zerif Pro is equipped with the SiteOrigin Page Builder giving you customization freedom based on drag-and-drop tools.

To start building your dream website is a pretty quick process as the theme allows to perform 1-minute setup and allows to use sample content for better content visualization. You have a full range of options in background customization: image, media slider, video, etc.

The theme is packed with MegaMenu plugin to help you organize a navigation menu faster and easier. Zerif Pro is fully translation and RTL ready. A lot of tutorials will help you customize theme even easier.


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Being for more than three years on the market this theme still breaks the records in sales. It is one of the best selling WordPress themes. The theme creators put a lot of efforts to outperform an increasing number of competitors.

The theme mainly wins thanks to an unlimited variety of options: a huge collection of innovative ready-to-use themes, exclusive hand-crafted portfolio layouts, built-in drag-and-drop editor, Slider Revolution, MegaMenu and more than 630 customization options every non-tech beginner will be able to deal with.

The theme is WooCommerce and WPML ready and is compatible with dozens of most used free WordPress plugins. The7 supports microsite projects, namely, landing pages, one-page style and blank website pages.

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Kalium falls under the category of one of the highest sold, highly rated, multipurpose theme for creative individuals and agencies. With stacks of layout designs, rich theme options and a multitude of other features, the theme will give your content, the site it deserves.

The theme is an amalgamation of stunning premade demos, award winning designs and much more. You will get access to over eleven demo sites for your use and more to come, an array of unique portfolio styles, over thirty portfolio types, WooCommerce compatibility and the ability to build your own online shop.

You also get access to many premium and popular plugins like Visual Composer, Revolution Slider and LayerSlider which altogether will help you build an even more usable and functional website.

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An established popularity of Enfold WordPress theme is caused by a couple of factors: it’s one of the most user-friendly themes, easily set up with demo content, and it’s supplied with a variety of exclusive multipurpose layouts to build your dream website in a couple of hours.

The core features of Enflold you’ll also enjoy are a user-friendly drag-and-drop editor and a handy admin panel, amazing slideshow, sidebar manager, shortcode editor, integrated form builder and more.

This theme allows you to build your skin or use any from predefined ones, change backgrounds and customize any content element, adjust MailChimp plugin, add any media files including videos and sidebars, use advanced typography options, and use various types of layouts to your advantage.

In addition to all these powerhouses of Enfold you get great documentation and narrated tutorials to simplify the process of working with the theme on early stages.

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Dynamix is one of the popular business and corporate WordPress themes which comes with a fast and – dynamic design language. With an array of features, plugins to create an online shop, community, forum, one-page parallax site and much more, Dynamix will easily suite your niche.

Some of the notable features of the theme include its easy to use yet powerful admin panel, a powerful LIVE skin customizer, eight highly configurable galleries, filterable portfolios, a custom version of Visual Composer and much more.

You will also get your hands on WooCommerce, bbPress, BuddyPress and much more to build up an interactive community and also sell some stuff online if you so desire.

Dynamix WordPress Theme

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Be Theme

Be is probably the biggest WordPress theme as it offers more than 220 prebuilt themes in one. It’s praised not only by a thousand of users but by many authoritative WordPress resources as well. In 2016 the theme took its deserved place in the top selling themes on ThemeForest marketplace. All layouts of available themes look very professional and diverse including both traditional design and more creative solutions.

So, what makes the theme popular apart from a variety of ready-made themes? It opens up huge customization opportunities with Muffin Builder 3 and Visual Composer editors: you can add any type of content you wish with just a click and style them with a toolkit of advanced options.

To make your work even easier, the theme offers 20 customizable header styles with an adjustable logo, colors, fonts, etc. With a powerful theme admin panel and shortcode generator, you can apply any modification to your future website.

Be theme supports 1-click demo content installation, 1-click skin generator, option to set a maintenance mode, editing your menu with MegaMenu, one-page theme style, custom font uploader, a set of icons, Parallax, and video background effects and more industry standard and custom features.

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Two hundred of creative child themes for the variety of all possible niches are what Bridge can offer for designers, business owners, bloggers and every non-tech user. Each of these pre-built themes is fully packaged website customizable of its own. It’s also among top 20 chosen WordPress theme in 2016.

From the standpoint of functionality, the theme offers dozens of innovative features to give your website a highly professional and exclusive look: hundreds of shortcodes and customization options  offering a comprehensive custom theme admin panel, a collection of icons, infographic elements, one-click sample data import, smooth animation effects, unlimited header and menu layout styles, Google fonts, unlimited colors and more absolutely handy tools.

Such reliable premium plugins as Visual Composer and Layer Slider plugin are already on the theme. Bridge is 100% WooCommerce ready WordPress template with many clean online store layouts.

bridge wordpress theme

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Jupiter is a great SEO-friendly WordPress theme to boost your business online. It comes with more than a hundred bright, creative templates for any needs. It offers you lots of admin customization tools: handy feature-rich admin tool, innovative header styles customizer, art background customizer, a hundred of content modules and multiple theme styles to choose from.

Jupiter has tons of tools to impress your website visitors visually: a unique Edge Slideshow with multiple navigations and pagination styles, dozens of creative header alternatives, adaptive to all screens images resolution.

Among Jupiter’s exclusive features are a stunning collection of icons, menu navigation and hover styles, various portfolio and blog styles, a lot of custom widgets and custom post types, creative one-page style, Typekit integration, background customizer and a list of “how-to” video guides.

You’ll save a pretty good sum of money on premium plugins like Visual Composer.

jupiter wordpress theme

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Flatsome is one of the bestsellers of 2016. It has the main emphasis on eCommerce and business needs. However, there are still a couple of professional designs to choose from for freelancers, bloggers, and other personal projects.

To customize it with ease, you get a beginner-friendly theme panel and a built-in drag-and-drop editor, multiple header styles and an opportunity to start editing your theme with uploading sample data in one click. The toolkit contains a huge library of content elements, the focus point feature for your images, drag-and-drop image grids and other premium features. Flatsome also gives you a full typography control with Google fonts, supports lazy load effects for better website performance and user experience, and helps you make the website more stylish with Parallax scrolling.

The theme is fully integrated with Contact form 7 and MailChimp to enhance your marketing options.

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Uncode is a bright and clean-looking WordPress theme extremely popular among non-tech WordPress users. It’s vibrant for visuals, a fast-loading theme that will provide any website visitors with an unforgettable experience. Uncode focuses on brand building, legibility, and professional business representation. It’s also one of the top 10 creative WordPress themes on ThemeForest.

Uncode is built on HTM5, CSS3 and modular Bootstrap design making you an owner of one of the most technically safe and feature-rich WordPress theme. It’s also a social media ready theme with many advanced typography options, diverse color schemes, and extreme customization opportunities: implemented Visual Composer plugin, Custom lightbox, Revolution Slider, LayerSlider, and more.

A range of innovative grids will provide you with options to build attractive and perfectly structured galleries. Uncode offers you six menu styles, 16+ portfolio, and blog templates, and tons admin settings to create maximum unique website pages.

uncode wordpress theme

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Newspaper is the best WordPress theme of 2016 for a particular niche – various online magazines and newspapers. It fully supports Youtube videos, bbPress forum, BuddyPress, WooCommerce, Google Ads and Google AdSense and also has a built-in rating system.

The theme offers various prebuilt layouts to represent your business in the most beneficial way. All of them are highly readable and clean as these are the most important parameters for such kinds of websites. The theme received great publicity from popular magazines and WordPress critics who mainly emphasis that Newspaper won’t only let you create a professionally looking theme, but will also help you stand out from the crowd.

The set of functionality is very flexible – you are free to edit everything in the theme from the top to the bottom with a handy theme panel, modify colors and change entire color skins, move and edit content blocks. Also, Newspaper offers more exclusive features like Weather widget, exchange market widget, Instagram widget, Social counter widget, Popular category widget, Author box widget, Ad box widget and other benefits.

magazine wordpress theme

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Directory is considered the best WordPress directory listing portal theme with over twelve thousand sales which are a lot considering the fact that a directory website is a very recluse niche.

The theme is unique and can be considered as one of a kind tool to help you not just build your website but implement a proven and fully functional online business. You will be able to easily set up online directory portal listing things from companies to shops, websites and so on.

The theme has a fresh and modern design with sufficient customization options, a responsive layout, the AIT page builder, and every feature you can come to expect to simplify your site management.

The theme comes at a ridiculously low price, and thus they have skipped on adding some of the extension plugins with the theme. But on the bright side, you won't have to pay for plugins you don’t need and thus have for yourself a cheap and light theme, with all your necessary features.


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Dante is another responsive and multipurpose WordPress theme on this list which comes with SIDEKICK to make managing your WordPress site as easy as possible even if you are a beginner. The theme currently has a sales figure near ten thousand which is steadily rising.

The theme comes with twenty-seven pre-built pages, over seven header types, nine portfolio types, and eleven blog types all of which are built with immaculate perfection. Besides this, you will get nearly $90 worth of free material with the theme which directly translates to you saving a lot of money(in fact you earn some in the process).

Some of the notable features of the theme include the Swift Page Builder, beautiful standard pages, a variety of shortcodes, a full shop experience with WooCommerce integration, custom colors, and beautiful typography to make for a pleasing aesthetic design, premium sliders, parallax sections and much more.

Dante Multi-Purpose WordPress Theme

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Royal is a multipurpose WordPress theme with over sixty awesome demo sites curated for e-commerce, corporate, one page and coming websites soon. Though the theme has only one tenth the amount of sales when compared to some of the best sellers on this list, it does have an impressive rating of 4.6/5 and a loyal userbase.

The theme sports a very clean and creative design with subtle detailing that gives it a very elegant and polished feel. It is also super fast with and is built with clean and efficient coding practices.

One of the key selling points of the theme lies in the fact that you will be getting Visual Composer, Essential Grid, Ultimate, Master Slider, Slider Revolution, live chat plugins worth $119 free with the purchase.

The theme is also WooCommerce ready, comes with an advanced admin module, unlimited headers, breadcrumbs and footers to increase the overall usability of the website.

Royal WordPress Theme

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Infinite is a professional WordPress theme for multiple niches: corporate, creative, personal blog, eCommerce and more. It’s packaged with a reliable and handy GoodLayers Page Builder with more than 40 elements, many pre-built blocks and customizable styles, MegaMenu, slide-in navigation, multiple portfolio and blog layouts, and a demo data installer.

With Infinite you can edit parallax backgrounds, sticky editor bar, header alternatives, and use tons of options to style any part of a design or a content module. You can also modify the theme with the visual WordPress Customizer and change the main elements of the front page in a couple of clicks.

Infinite supports one-page style and is fully documented.

infinite wordpress theme

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uDesign is a top selling responsive theme with an amazing aesthetic design that has appealed to over forty-five thousand individuals and companies, and that number seems to be rising by the day.

The theme is extremely powerful as well as very easy to use which makes it possible to create highly functional sites with minimal effort and time. With a responsive design that ensures that your content is readily available on all screen sizes, further coupled with SEO optimization, which makes sure that your site will get a better footing on the SEO ladder, and you are all set to have an overflow of traffic swarming into your site.

uDesign is a theme surely designed for YOU and to improve your online presence on the internet.


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Brooklyn is a responsive multipurpose theme for WordPress and a very well known name in the community. The theme is comparatively on the cheaper end, has over twenty thousand sales and a review rating of 4.7/5. The theme delivers a well-designed one-page experience with aesthetic elements perfect for some websites.

If your priority is a wonderful user experience for you as well as your site visitors, then you will really like Brooklyn. The packs a powerful and intuitive admin panel, easy portfolio management, unique price table management and much more which positively influences the experience on your site.

You will also get your hands on over twenty demo websites, WPML compatibility, Visual Composer and Slider Revolution with the theme.

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Impreza theme was made to impress you with the variety of stylish and bright templates for your project: mobile app, restaurant, photographer portfolio, and more.  Unlike a vast majority of WordPress theme providers, Impreza allows performing a free test-drive before making your decision about the purchase. You can play up with the theme functionality (including testing compatibility with third-party products) and see whether it fulfills your needs.

For your customization purposes, the theme is equipped with top popular premium plugins such as Visual Composer with a collection of premium addons and Revolution Slider. The standout feature is a unique header builder with a drag-n-drop interface and a variety of prebuilt templates to start from and ability to put any custom element into the header.

Impreza is compatible with WooCommerce so you can use any eCommerce child theme to sell your goods or services. The theme works perfectly with Gravity Forms, Contact form 7, bbPress and TablePress plugins. In addition to all these benefits, the theme supports Parallax and CS3 animation effects.

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Kleo is a powerful BuddyPress WordPress theme solution for community-based projects. Apart from this, the theme can be a good choice for any other multipurpose business or personal website. It’s supplied with multiple creative demos each with 1-click sample data installation. Among the highest rated demos is News Magazine with a clutter-free central area that increases readability, which is vital for this kind of a website.

With Kleo it’s easy to build a community, create a professional blog, present your portfolio, and even turn your website into a store. Customization is performed via a visual WordPress Customizer and an intuitive admin panel with tons of required settings. Visual Composer plugin is also there.

A huge Kleo’s standout is a built-in ultimate e-learning system which is called Sensei. It allows teachers put lessons, create courses and quizzes for learners and build a community around the project.

Most theme users notice that this is one of the WordPress themes which allows achieving a professionally looking website without any technical skills. In the main, it’s possible because Kleo comes with implemented Sidekick interactive guides to help you start building a site right from the theme dashboard without referring to external resources.

kleo wordpress theme

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SEO WP theme for WordPress is catered for social media agencies to bring better online marketing and SEO practices. The theme is decently popular with a sales figure of over ten thousand and promises to improve your online popularity as well.

Themes play a pretty significant role on your sites ranking on the search engine ladder, and if you with this theme then you will see significant improvement in traffic.

The theme balances all the necessary SEO functionality of your site starting with getting it prepared in a few minutes, to improving overall load time, giving you great customization freedom and much more.

One more thing to note and which might propagate you to buy the theme is that you will save $224 on premium WP plugins, icons and images all who will come with the theme.

SEO WP theme

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This business consulting WordPress theme was released in 2016, and during this first year, it gained more than 3 thousands of downloads and hundreds of positive feedbacks. Mostly all 18 custom layouts are built in blue colors – the main colors for building a trustful relationship with your audience. These colors are very often used for digital financial institutions. The designs of the Consulting WordPress theme are very clean, readable and feature-rich.

You have full control over the theme colors, content elements, and designs: you may update headers, colors and add any content modules with the drag-and-drop editor and visual WordPress customizer. The theme is packaged with a lot of industry templates: service listing layouts, custom sidebars, and widgets, custom graphs and charts, progress bars, etc.

Apart from huge custom features, the theme comes with implemented Slider Revolution and Visual Composer plugins to make your editing process easier and faster.

consulting wordpress theme

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Monstroid is the most popular WordPress of TemplateMonster – one of the industry leaders. The theme comes with 51 child themes for any business purposes.

All built-in layouts – 7 front pages, 8 blogs, 18 galleries and 9 portfolio layouts are fully customizable. As the theme is powered by MotoPress drag-and-drop builder, you add any custom page, post or custom post type layout without technical skills and supply it with any available content module (text, button, media file, charts, etc.).

Monstroid also allows choosing from dark, minimal, material, and flat style skins as well as change colors schemes. If you want to connect better with your site visitors, Stylish Parallax and video backgrounds available within Monstroid will help you create a feeling of immersion providing better navigation experience for the site users.

Moreover, it’s fully eCommerce ready and is supplied with pre-made WooCommerce child themes to help you create a professional online store. Another huge benefit is a collection of premium images and layered PSD files that come along with the theme.

monstroid wordpress theme

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Total is one of the most popular and reliable themes by WPExplorer. The template is in the process of constant updates and improvements aiming to provide the customers with the latest design and functionality features.

The theme includes a couple of top-notch plugins to enhance your editing experience: Visual composer for easy drag-and-drop transformations, Templatera template manager, Revolution Slider and LayerSlider5. Additionally, it’s tested with a variety

Additionally, it’s tested with a variety of free plugins like Yoast SEO, W3 Total Cache, bbPress and others. Mostly a hundred of content modules and even more of their combination alternatives are at your disposal within the Total. It also supports a single click demo data import.

Total lets you create an online store with style using WooCommerce. If you want to see around 40 examples of websites built with Total, open a detailed theme description.

total wordpress theme

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Massive Dynamic

Massive Dynamic is a relatively fresh WordPress theme for business needs released in 2016 and is already among bestsellers. It features 51 comprehensive and creative demo layouts.

The theme is based on a flexible drag-n-drop builder that allows making any tweaks: add a needed content module, change colors and layouts, adjust rows and columns, apply required effects, etc. All these moves are visual and easy to understand. In addition to premade layouts, you can construct your unique ones and make the site more authentic.

As for implemented third-party functionality, you can benefit from the available Visual Composer, Revolution Slider, WooCommerce, MailChimp, Go Pricing with adjustable pricing tables, Master Slider, Contact Form 7, and Add to any social sharing system. You can also use around 76 unique shortcodes, a drag-and-drop customizable header, and multiple detail-focused layouts for artists and creatives.

massive dynamic wordpress theme

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Oshine WordPress themes hit the market for creative individuals and multipurpose theme usage and come packed with nearly thirty stunning demo websites. The theme boasts a ranking of the most popular portfolio and photography themes on many renowned blogs and has over ten thousand sales.

The selling point of the theme relies on its well built and solid demo content as well as a custom version of Visual Composer with over fifty custom modules, powerful options, unique layouts, unlimited portfolios, and much more. The theme is a powerhouse when it comes to personalization and customization of your website.

Other notable features of the theme include its collection of premium slider plugins, WooCommerce integration, a parallax section, video backgrounds, five different layouts for blogs and other subtle functionalities to raise your site’s usability.


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Salient is a multipurpose WordPress theme that's also regarded as a trendsetter and is the top-selling creative theme of all time. Its sales figure touches nearly fifty-five thousand and come from the developers at ThemeNectar; the people who have sold over a millions worth of products in the Envato Market.

The theme is built with excellent design and packs in an abundance of customization options which all comes together in an easy to use, intuitive system. You will get your hands on a variety of demo content, exclusive sliders, a highly tailored version of the popular Visual Composer page builder, a multitude of customization options and much more.

In total, you will get your hands on nearly five hundred shortcodes, and configuration settings so can pretty much take control of mostly all the aspects of your website.


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Ultra is a stylish and powerful WordPress theme for the creative brand building. It’s one of 30 best selling WordPress themes of all time on ThemeForest marketplace. The theme is just perfect for showcasing your works inside clean and stylish layouts, including blog ones. Stockholm will also serve you in creating a better online store of any level of complexity.

The theme supports mostly all features you’ll need while building your WordPress website: unlimited header layouts, editable MegaMenu, support for Parallax effects, sticky content menu, big sticky header, ready-to-use Layer Slider plugin, smooth scrolling effects, Google fonts and custom shortcodes, left-menu support, one-click demo data import and this is far from everything.

The theme is a complete toolkit and design for both corporate websites and small blogs for creative ideas.

stockholm wordpress theme

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Hopefully, there was a theme that touched your heart!

30 Most Popular WordPress Themes For 2018
5 (100%) 3 votes
  • Great selection, but I will single out Kleo because simple and transparent.