Bounce rate is a real pain for many bloggers because a very high bounce rate can impact your blog negatively. Search engine like Google takes this parameter very seriously and they predict the usefulness of your content depending on the bounce rate to a large extent.
So, you need to do everything to keep your visitors engaged as long as possible and have a decent bounce rate for your site.
The bounce rate of a site tells you what percentage of visitors leave your website after viewing only a single page, if all the visitor leaves your site after viewing a single page the bounce rate will be 100%. So, you need to put strategies in place to counter this.
No matter what your goal is with your blog, but a low bounce rate is always going to help you in terms of SEO and impact your subscription rat and income positively.
To find out what your site’s current bounce rate is, you can use Google Analytics, which is the accepted parameter as far as Google is concerned.
In this article we will discuss about some of the ways to reduce the bounce rate of your WordPress site, which will definately show positive result in the future.
Why Reduce Bounce Rate?
A very high bounce rate means your site is of low quality and visitors are not sticking to your site. If your visitors are consuming more content on you site there is a possibility of increase in the subscription rate and overall revenue of your site.
Also, as already mentioned Google takes bounce rate very seriously while ranking your site. If your site has very high bounce rate, Google will feel your content is irrelevant and not useful hence never rank it high in the search result.
Generally, a bounce rate around 40-50% is considered as a very good rate and if your blog has bounce rate around 80% you must have a look at your site gain because there is definately some issue with your content or the site design.
How to Reduce Bounce Rate?
Now, before you proceed with the steps to reduce bounce rate of your site you need to understand the cause of your high bounce rate. You can analyse the Google analytics result closely to identify the possible reasons.
Find out which traffic sources pulling your bounce rate to a higher site, check out the landing pages, see if you can improve those content.
Some of the prominent factors which can cause high bounce rate are:
- Low quality content
- Very slow loading speed
- Badly designed site
- Irrelevant content
- page packed with advertisements
- Messy Page
- Page not found
The good news is, if your site is on WordPress you can do a lot of things to reduce the bounce rate of your site. We will discuss all the possible improvements step by step.
Create a Brand Value
If your site has a good name if the community and considered as authority site, people will respect your point of view and take your content seriously.
You need to do everything to improve the overall brand value of your blog. Have a professional looking logo for your site, good design, unique voice, social proof etc.
Design of Your Blog
It's very important to have a clean and professional design for your site. If your blog doesn't have a visually appealing design, it will not attract your visitor and make them stick to your site.
There are tons of amazing WordPress themes which can transform your site instantly to a great looking site which is mobile friendly and attractive.
I suggest you to go for a premium WordPress theme because it will offer you regular updates, high quality design, mobile friendly design, premium support and premium quality features.
It is always a good idea to use a minimalistic WordPress theme which is pleasing to eye and doesn't have distracting elements to irritate your visitors.
Improve Page Load Time
Page loading time is one of the key element which you need to look at if your want to reduce bounce rate o your site because if your site takes long to load user will move to the next option.
A loading time below 4 second should be your target, there are number of ways to reduce the loading time of your site like
Read: 5 Easy Steps to Speed Up Your WordPress Site
Mobile Friendly Design
Using a mobile friendly design for your site is extreamly important because a huge amount of your traffic comes through small screen devices and if your site doesn't respond to screen size you are going to lose those visitors.
And mobile friendly design is going to be Google's mobile ranking algorithm soon, so you need to make sure that you use a responsive design for your blog.
Produce Quality Content
this is the most important factor which has a direct impact on the bounce rate of your site because if your content is not good enough no matter who you do to reduce bounce rate it will not help.
And if your content is great users will stick to your site even if other parameters are not up-to-date. So, make sure you produce good quality, well researched content which can bring value to the user who read your content.
Use Relevant Title
It is easier to attract more visitor with catchy title, but if your content doesn't match with the title user will move out immediately and probably never return to your site. So, never mislead your users just to attract more visitor.
You should always use a title which is relevant to your content as well as the meta description should provide relevant detail of the content in a particular page.
It is a good SEO practice to link to good quality relevant sites to provide users more insight of a topic. However, you need to look at the process how you link to the external page, if the page loads in the same window user will leave your site and move to the reference site.
So, you need to make sure that external links opens in a new window.
Read: How to Open External Links in a New Window in WordPress
Internal links are very important from SEO perspective and they can reduce bounce rate to a huge extent. You should always link to your old relevant posts which can improve the content with with detailed reference. Also, a new internal link from fresh post will give new life to your old posts.
Internal links will reduce the bounce rate because it will increase the number of page views and keep them engaged on your site.
Use Related Posts
Provide your users a clear idea where they need to move next after reading an article, so placing related posts below your content can be a great idea to increase the number of page views.
Most of the modern WordPress themes comes with related post feature to show relevant posts depending on category or tags.
Read : 10 Free Best WordPress Related Post Plugins
Pop-ups are generally annoying and if your site opens pop-ups one after another, you are sure to lose your readers soon. You sure you give a distraction free reading experience to user users so that they comes back to your site again for more content in the future.
Excerpts Only on Homepage
Give your user a reason to click through your content, if you show the complete article in the homepage itself why will they click through your pages for more.
Displaying excerpts of the post on the homepage will surely improve the bounce rate of your site.
Improve Navigation and Search
You should make it easy for the users to search relevant content on your site, create a user friendly navigation for your users so that they can find the content of their interest easily. If you make the process difficult they will move to the next blog.
Keep your search bar in a prominent and easy to find place, generally header is the best place for search bar.
Manage 404 Pages
Users will see a 404 page error if the content which they are finding doesn't exist anymore. And they will tend to move to the next blog for relevant content. So, you need to make sure that your 404 page is interesting and interactive and provide them links to more useful content on your blog.
you can use the sidebar of your site to increase the number of page views. Generally we use the sidebar to show advertisements and social links. But if you show good quality popular content in the sidebar, users will click through those content which will eventually reduce the bounce rate of your site.
Zero Bounce WordPress Plugin
Bounce rate of your site increases when a user leaves your site after reading a single post and they don's navigate to any other page on your site.
This plugin will eliminate that issue by diverting your visitors to a landing page when they click on the back button to move out of your site. This can also increase your revenue to a great extent by sending more traffic to your sales pages.
Download Zero Bounce Rate Plugin
Reducing bounce rate of your site is not an overnight process, it takes time to show good results if you are doing everything correctly. You just need to make sure that you produce quality content regularly and make it easy for the user to find those content on your site.