How To Create The Best Call-To-Action Buttons For Your WordPress Site

What good is traffic to your business’s WordPress site if you can’t manage to convert those visitors into paying customers?

That’s why you need call-to-action (CTA) buttons. They will help you make those conversions.

But maybe you’re already using CTA buttons, and you’re still not getting the results you want. Well, not all CTA buttons are equal. In today’s post, we’ll show you how to create better CTA buttons and increase your conversion rate.

Creating Compelling Call-To-Action Buttons

The 4 Qualities Of A Great CTA Button

When a CTA button fails to attract the attention of visitors, it’s usually because it doesn’t create a sense of urgency. People won’t click if your CTA button is boring.

All of the best CTA buttons share the following four qualities:

  1. Big enough to get noticed by visitors
  2. Colorful enough to catch the visitor’s eye
  3. Gives the visitor a good reason to click
  4. Placed in a good position – ideally, above the fold

How To Create The Best CTA Buttons

We’re going to show you how to add awesome CTA buttons to your site using AMP for WP’s Call to Action extension. This product allows you to create compelling buttons without coding a single line.

First, install and activate the plugin on your site. You’ll see the “AMP CTA Box” option available on your dashboard after the installation and activation is complete.

Then, you’ll have two options to choose from for your CTAs:

  • CTA Box – You can use CTA boxes anywhere on your site. They can be above, below, or in the middle of your content.
  • CTA Bar – You can also use a notification bar to display your CTA at the top of the page.

Either of these options is a great way to convince your visitors to purchase a product, sign up for a service, or do anything else you want them to do.

Setting Up A CTA Box

To set up a CTA box, go to your dashboard and click on the “AMP CTA Box” option.

AMP-CTA-Box, CTA buttons

Image Source: AMP for WP

Select “Add New CTA Box”.

Add New CTA Box

Image Source: AMP for CTA

Fill out the fields with the content you want in your CTA box.

Add New CTA Box

Image Source: AMP for CTA

The CTA Title and Description fields are for the text that will be in the box, but outside the button. The Button Title field is for the message that will be in the button (Subscribe, Buy Now, etc.).

In the URL field, paste the URL of where you want your visitors to be directed.

The best thing about AMP CTA is that it comes with shortcodes. By using this shortcode, you can display your button anywhere you want on your WordPress site.

Once you’re done filling out those fields, save the settings.

Positioning Your CTA Button

The next step is to position your CTA button. You want to put it where your visitors will see it.

Image Source: AMP for CTA

AMP CTA allows you to place your CTA button above, in the middle, or below your content. The choice is yours. You can also activate the “Automatically Show CTA Box in content” feature, which will make the decision for you.

Styling Your CTA Buttons

AMP CTA allows you to style your buttons, too. To customize the appearance of your CTA button, go to AMP settings > AMP CTA > BOX.

AMP CTA

Image Source: AMP for CTA

You can change the box background color, box title color, button background color, and button text color.

Setting Up A CTA Bar

The second option that AMP offers is the CTA bar, which sticks to the top of your site as visitors scroll through the page.

To set up a CTA bar, go to AMP settings > AMP CTA > BAR.

AMP CTA Bar

Image Source: AMP for CTA

From there, the process is the same as the CTA button. Enter the content you want, customize the style to your liking, and then you’re good to go!

With CTA buttons and bars, you’ll be able to make your site visits count.

Get AMP CTA NowInstall and Setup Theme For Me (Powered by Maintaingo)

Conclusion

Setting up a CTA button is not difficult. The real challenge is to create actionable CTA buttons. I hope this tutorial was helpful for you to create a great CTA for your business. Do let us know if you have used any other plugins for this purpose and found it better. We would love to hear from you.

How To Create The Best Call-To-Action Buttons For Your WordPress Site
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