20 Free WordPress Themes for Building a Profitable Website

Is it possible to build a profitable website with a free template? A lot of people got used to thinking that if something is free when there is a paid alternative, it’s not good enough and of course there are always some hidden disadvantages.

A very common thought of both corporate businesses and skeleton startups. It cannot be 100% true for the web design/functionality. Of course, you won’t get all-inclusive from the free template (developers also need to eat and pay bills), but many on-budget projects successfully start with it.

A free template mostly means fewer features available, but very often not worse (especially if this is a template from the official wordpress.org repository, which usually undergoes a long and deep review before releasing).

As for visual attraction, it oftentimes lacks nothing. You’ll get the opportunity to see what I mean in the examples below after this quick preface. Moreover, I’m now referring to WordPress, the superhero of top web trends and handy content management systems.

A free template mostly means fewer features available, but very often not worse (especially if this is a template from the official wordpress.org repository, which usually undergoes a long and deep review before releasing). As for visual attraction, it oftentimes lacks nothing.

You’ll get the opportunity to see what I mean in the examples below after this quick preface. Moreover, I’m now referring to WordPress, the superhero of top web trends and handy content management systems.

Also Read: 100+ Best Responsive Free WordPress Themes

It’s All About Being Competitive

Competitive website automatically means successful and very often profitable (if you focus on profit, of course). But a website in a competitive niche is an ongoing uphill battle. Define all pros and cons of your competitors, use this info to develop your own website and become really competitive, but don’t forget that the right start is a half of fortune. And a good theme can really become a good starting point. Before choosing a ready-made theme, play the following quick ‘Yes’ or ‘No’ game.

Is the theme you want to stop your choice on is professional enough to gain some profit? Yes, if is the following is true for it at least 5 times:
–      It combines matching style, lines, and colors;
–      It’s presented in usually 2 main color schemes (except for accent colors like buttons, titles). More ones are also acceptable if the site main idea allows it, e.g. entertaining;
–      The theme has solid background color (or half-transparent background image);
–      There is a lot of white space to avoid clutter;
–      The front page design offers 1, 2 or 3-column layout;
–      It’s supplied with intuitive and rich functionality appropriate for your niche (e.g. if this a barber shop, the template should have a list/table of services and prices);
–      There are some interactive features, e.g. poll, chat, blog, testimonials, forum, etc.
And also avoid the next:
–      Everything that causes distraction is bad: too many vivid multicolor background images that are not balanced (especially if there are different ones on all pages), a lot of pop-ups and banner advertising, etc.;
–      Complexity: difficulties in finding main info like contact details/contact form, newsletter, testimonials section, social icons, privacy policy.

Below is the list of the popular and successful free WordPress themes with positive reviews from the official WordPress repository. Let’s walk through!

GK Portfolio

This one is a strict and elegant design for picky photographers, designers, and art lovers. GK Portfolio allows presenting all of your favorite works at once by featuring them in quite big thumbnails on the front page. Visitors’ attention will be caught immediately.

Moreover, there are no distracting elements within the theme, when you are looking at the photos, the rest of the site is quite invisible. Good choice for a creative portfolio that can conquer a lot of visitors and result in a successful business.

portfolio theme

 Demo ThemeDownload ThemeGet Hosting


The design of Bizlight theme is rather multipurpose and can be used to build any standard website very quickly. All main parts of the design, e.g. colors, logo, tagline, header, footer, background image and a lot of other features can be easily customized. It supports cross-browsing and looks perfect on each device including mobiles and tablets.


Demo ThemeDownload ThemeGet Hosting


Looking for something impressive and powerful? Then your way leads to Sydney, a stunning and functionality-rich theme design. Full-screen front page slider will help make the site memorable, just add a couple of cute and high quality photos. Customizing the theme, you’ll get access to Google Fonts, color and layout control, sticky navigation and much more. Classical red and black colors look really pleasant.

sydney theme

Demo ThemeDownload ThemeGet Hosting

Emmet Lite

Very stylish and reliable theme that already got to the list of the most popular ones on the official repository. Emmet is a professional responsive theme for needs of developed companies, established corporations, and startups.

It’s also oriented on building functional blogs and portfolios. Its major design attraction is a clean layout with a lot of white space, balanced color scheme, and readable typography. Emmet provides huge eCommerce capabilities so you can even sell with this theme. It’s also fully integrated with popular WordPress plugins like WooCommerce, bbPress, BuddyPress and many others.

emmet lite

Demo ThemeDownload ThemeGet Hosting


There are so many examples when a great blog turned into a successful and profitable website. No matter what niche the blog owner is after. This awesome and minimal theme for personal blogs is a great choice for different ideas. Publishers who love to display their content in an elegant and minimal way will especially see a great potential in this theme for sharing their passion with the world. A lot of non-mandatory theme options (colors, fonts, social icons) will help you to maximum individualize the theme.

kouki free theme

Demo ThemeDownload ThemeGet Hosting


Enjoy the all-inclusive option by choosing Arise theme. This design has been developed due to the latest web techniques using parallax effects. Use a number of available layouts, fonts, and interactive features to give the site individuality. Furthermore, you can build your own eCommerce store using WooCommerce plugin.

Arise theme

 Demo ThemeDownload ThemeGet Hosting


Choose a Spacious theme if your main goal is to make customers happy with readable typography and handy navigation. There is a plenty of features to make the theme functional: 2-page templates, 5 widgets, the slider with an ability to add descriptions and read more links directly onto images, etc. Discover more pluses by viewing a Demo version online.

spacious theme

Demo ThemeDownload ThemeGet Hosting


I remember the time working as a support operator for a custom website builder (drag-and-drop CMS), where the theme designs were also provided. And one of the templates in the directory was very much similar to Fruitful (but with green grass accent colors); it always was one of the top choices for consulting and marketing companies.

The ideal theme for those who think that everything should work in harmony (it's hard to spoil such a theme). The main color scheme of Fruitful design is white with touches of orange in the menu bar and blog post’ dates.

Grey typography is the most common choice for presenting the highly readable website content. Notice that the images with a transparent background will look the best in the slider within such a theme. Fruitful is translated to Russian, German, Spanish, French, Vietnamese,  and is RTL ready.

fruitful theme

Demo ThemeDownload ThemeGet Hosting


Coni is a high standard corporate theme. It’s a pixel clear design for perfectionists. Mostly each element of the front page is animated, therefore the entire site appears dynamic and modern. The theme is SEO friendly because of clean and optimized code. It comes with a pleasant and popular One-page design of the front page to present various kinds of services, media files and galleries, testimonials, pricing table, blog and much more.

coni free theme

Demo ThemeDownload ThemeGet Hosting


Pinnacle is built with a hi-tech flat design. It allows using multiple styles and options during the customization process. This theme is a ready-made solution for any kind of corporate or personal website. It is fully compatible with WooCommerce, WMPL ready and provides a unique layout for an online store. The theme got many positive reviews.

pinnacle free theme

Demo ThemeDownload ThemeGet Hosting

SKT White

You’ll enjoy the designer’s solution in creating the theme full of in-demand options. The unique character of SKT White template is reflected in functional wide screen parallax slider, a lot of animation and custom icons. The theme is fully compatible with WooCommerce making it shop ready. SKT White can be translated into any language. It’s also retina ready and is perfect for presenting your media files in the best quality.

skt white

Demo ThemeDownload ThemeGet Hosting


The theme is for lovers of Pinterest grid style gallery. This multi-column interface helps to showcase your images in the most appropriate way even if they are different in size. The menu opens in the left sidebar. There is a nice black and white contrast of the menu bar and the entire theme design. Gridsby also offers a variety of page layouts and shortcodes. Photobloggers will love the theme from the first sight.

gridsby theme

 Demo ThemeDownload ThemeGet Hosting


Ultra is one more great multipurpose theme with a traditional look, which is usually a win-win choice. It uses the SiteOrigin's drag and drop Page Builder plugin to significantly simplify your customization. Full-width is the main design concept. It’s applied to a bold Meta Slider and headlines on the front page. Ultra can be set up in minutes.

ultra theme

 Demo ThemeDownload ThemeGet Hosting


Modality is a responsive theme with customizable home page areas. It comes with traditional black and white main colors that are presented in a smart sequence. The theme supports Google fonts, unlimited colors, animation, automatic image resizing, 4 footer widget columns, scroll to top optin, 5 post formats, etc. The Font Awesome icon pack also delivers Retina Ready icons.

Modality theme

  Demo ThemeDownload ThemeGet Hosting


Writr is a perfect design for your personal blog, which can help you gain profit thanks to its memorable design and great functionality. It’s a minimalist tumblelog theme that focuses on content. It allows to use a range of tools every blogger is looking for in the theme: Writr supports all post formats, site owner’s Gravatar, all major social links, 6 color schemes, etc. This design with creative blocks, icons and crispy fonts is also very stylish.

Writr theme

 Demo ThemeDownload ThemeGet Hosting


One more creative solution for the personal blog. Fictive will give your website a fresh look thanks to the ability to change the colors of Post formats, icons above the post content, Sticky Posts, etc. It also proposes customizable header and background. The default color scheme is oriented on solid light colors creating a pleasant vision of transparency.

fictive theme

 Demo ThemeDownload ThemeGet Hosting


Chosen is one of the cleanest and attractive minimalist themes for publishers. In this theme, everything is highly intuitive and all the needed info is at hand. The front page presents your posts in 2 columned wide screen layout to help show more interesting news at once. It’s a fast loading and easy to customize design solution.

chosen free theme

 Demo ThemeDownload ThemeGet Hosting

Restaurant Lite

Restaurant Lite is a stylish and qualitative theme with a lot of animation. Choosing it you can run any restaurant website as the design is rather generic and can be used for online cafes, bakeries or coffee shops.The thin fonts won't take much space and look extra elegant. The theme is compatible with contact form 7, nextgen gallery and WooCommerce plugin.

restaurant lite

Demo ThemeDownload ThemeGet Hosting

Botton line

One of them can become a good starting point for building a profitable online business. And of course believe your taste, create some trusted content and you’ll be alright. Do you probably know more about any of these themes? Then share your experience with other readers.

20 Free WordPress Themes for Building a Profitable Website
5 (100%) 3 votes