The craze of Blogging is reaching new heights every day. Now, making and designing a blog has become easier than ever. With WordPress, users can now make their new site or blog in a matter of minutes.
Although, making a blog is easy but building fan following and user engagement is one of the toughest tasks. Engaging visitors in a WordPress site is no walk in the park. It requires time, efforts and patience to build user engagement on a blog.
Fortunately, with some sure-fire tips and smart work you can start engaging visitors in your WordPress site. User Engagement and Fan following of a blog depend on a lot of factors. In this article, I am going to share some tactics which are surely going to help you in engaging visitors in your WordPress site. Have a read:
Create an Engaging Site In WordPress
Interlinking Your Posts
Internal linking structure is not only a plus point from the Search Engine Optimisation point of view but also helps in reducing bounce rate and engaging visitors. Interlinking your posts is simple and doesn’t take up much of your time while writing a post.
You can interlink your posts while writing or after you have saved the draft. For those of you who don’t have any idea what interlinking post means, it helps in generating page views and user engagement by simply placing related links from one post to other posts of your blog.
Make sure you don’t mess up while interlinking your posts. Always try to put the link of a post in a good keyword. Don’t force linking by placing links anywhere in the post. As long as the links are not forced and look natural, interlinking is relevant. You can also place a recommended note which leads to related post after a paragraph to increase engagement.
Decrease Page Load Time
If your WordPress site takes a lot of time to load then it is one of the main reasons why you have less user activity on your site. In this very fast world of internet, no one wants to wait.
If a site is taking a longer time to load then, users immediately close the tab, search google for the term again and land on a different site. Also, if your site loads slowly you can’t imagine a big number of readers.
However, you do not need to worry as we have got the solution to this problem for you. There are a lot of different factors which affect the speed of a website. Here is what you should do to minimize page load time:
Images play a major role in page load speed. If you are adding big sized images to your blog then it could possibly be the number one factor behind the slow loading of your website. Either you can start adding normal sized images and replace big sized images with normal sized or start caching your images with any plugin.
There are plenty of amazing WordPress plugins which can optimize your blog’s images and minimize your page load time. WP Super Cache is what we recommend as it is one of the best caching plugins for WordPress.
If you have installed and applied a heavy theme on your blog then we suggest you to dump it right away. A heavy theme drastically affects the page load speed and dumping it could decrease the page load time. Stick with a minimalist or light theme for decreasing page load time. The lighter the theme will be the faster your website will load.
Many hosting companies promise minimum page load time, but most of them do not live up to their promise. If you think that everything is alright and proper on your WordPress website, but still the site is slow then your host is to be blamed. Contact your host to look after the problem and if still the site seems slow then it will be best to change your web host.
These were the ways by which you can minimize the page load time of your WordPress website. Now, let us continue the topic.
Make Sharing Easy
Content Sharing plays a vital role in boosting user engagement. Writing good content is what makes people want to share your blog but if users can’t figure out how to share your content or if your sharing system is messy or a long process then all your writing efforts are likely to go in vain.
Add social sharing buttons to the right areas of your blog which include the sidebar, the end of a post, the footer, and the header. You can figure out more ways to add social icons and experiment which areas work out the best for you.
Also, avoid adding content lockers it will only make users think that you are desperate for shares which can decrease your blog readership and member count.
Some important reads:
These were simple tips which are most likely to increase user activity and engagement on your WordPress website. I am again summing up the articles with these points:
- Interlinking Your Posts
- Decrease Page Load Time
- Optimize Images
- Ditch a Heavy Theme
- Change Your Host
- Make Sharing Easy
Other than the mentioned tips, you can also experiment with stuff like adding a contact form, posting often of social media pages, changing the color scheme and so on. We hope that you liked the article and that it will help you in increase engagement of your WordPress website.
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If you have any sort of doubts, queries, suggestions or opinions then feel free to leave them in the comments box below. Our reader would like to know that which things worked out the best for you in boosting your blog’s engagement and readership.