For bloggers, website traffic is the new currency. Ask any budding or successful blogger, and they can explain to you the importance of “increasing website traffic”. Every blogger and internet marketing specialist will tell you the various methods of increasing web traffic.
Undoubtedly, there are immense numbers of ways to increase the web traffic; and most of them would require a lot of time, money and effort investment.
If you like instant results and do not want to wait for an extended period, then you should try some quick traffic generation plans and strategies. Most of the fast traffic generation methods are not so fruitful. If they do not work according to your plans, you may feel frustrated and give up.
What is the right way of increasing your website traffic?
The correct way of increasing your website traffic is hiring an SEO expert or working with a right SEO tool. SEO specialists charge you around $5000 to $100,000. For instance, if you talk to “Neil Patel”, the SEO pundit, he may invoice you around $100,000 or more for his SEO consultancy assistance. Without a big budget, you cannot go for a good SEO expert.
For startups and companies with a small marketing budget, the best way to increase their website traffic is by signing up with an excellent SEO tool. When you try to search for a good SEO tool online, you will come across many incredible alternatives.
The most popular and most recommended among them is SEMrush.
SEMrush is an awesome search engine marketing tool that is a must-have tool for bloggers and SEO specialists. SEMrush is one tool that is helping many industry giants and small entrepreneurs grow their traffic and sales for more than five years now.
Here is a complete guide to magically increase your website or blog traffic with SEMrush.
The SEMrush Guide to Increase Traffic
We will talk about SEMrush components and how they help with traffic and SEO. Remember that if the SEO is done right, an increase in daily site traffic is the immediate result, followed by other benefits.
1. Site SEO Audit
SEMrush gives a comprehensive website SEO audit option with every plan. They offer this audit program even with their basic “Pro” plan. The complete site audit investigates and reveals all the SEO issues on your blog.
You just need to set up a campaign for your site review and let it automatically run on designated interim of per week or per month. How often you would need a site audit depends on the size of the blog. If the blog or the site is huge and very active, you should prefer a weekly site audit. Set up a Site Audit once and after completing the review, SEMrush will send you an audit report weekly or monthly, depending on your preference.
SEMrush also gives you an option to select various crawlers, if you are integrating SEO audit for your blog for the first time. The SEMrush desktop bot is programmed to crawl, by default.
However, you can easily transform it to a mobile bot or Google bot. Always prefer Google bot over the others. It is always good to see SEO results for your blog from Google’s perspective.
2. Social Networking Analysis
Social networking can give your business an incredible opportunity to connect with your existing customers and prospects. Social networking analysis or social media metrics gather vital information about your social media pages and your competitor’s social rankings so that you can track and analyse what matters most to increase traffic on your site.
The SEMrush Social Networking Analytics report is helpful to plug and understand the social signals generated by your business.
Previously, the Social Networking Analytics section was in a BETA version, but now, the feature is available to all SEMrush paid users.
Social analytics is an essential part of SEO but frequently neglected by bloggers. This element of SEMrush gives you a chance to review the performance of your social accounts and understand how others are interacting with the business. You can likewise check your rival’s web-based social networking records and progress to understand and analyse how well you are getting along regarding your social networking reach, against them.
What you are going to like the most about this feature is the complete detail of everything including some social updates and engagement rate. If there is any close contender, you can develop your plan and technique around their promotional ventures, with the essential information you get with SEMrush, like how regularly their marketing strategy, updates on social network and advertisements.
You might want to see some YouTube integration in future. Having YouTube as part of the social tracking would be very useful. Nowadays, all bloggers are very dynamic with video blogging, and YouTube is the most popular and obvious choice. You may have heard about VidIQ for YouTube clients before and having that sort of information provided by VidIQ or TubeBuddy would make SEMrush’s social networking element the key choice among video bloggers or vloggers.
Another mesmerising feature could be a recommendation to enhance social engagement. Optimizing your web-based social networking account comparative to your rival’s social engagement report would likewise be extremely valuable, especially for the beginners.
3. SEO Ideas Tool
As a blogger, you should know the importance of Search Engine Optimisation and Keyword Optimisation. SEMrush offers you “SEO Ideas Tool” to handle all the web page optimisation requirements.
This sectional analysis gets you the complete reports about auditing your landing pages and making comparisons to competitor’s web page. SEMrush provides recommendations for keyword optimisation and keyword target strategies after assessing landing pages on Google SERPs and competitor keywords.
You need to add the web pages manually and then add keywords for which you need recommendations. SEMrush will generate an “optimisation ideas” report for better keyword usage and backlinks ideas. With backlink ideas here, we mean suggestions of domains where you can setup backlinks and acquire higher ranking.
This tool from SEMrush is smart enough to pull out all the landing pages with essential keywords. This search is completely based on your position checker settings. This tool ranks the top 10 pages for similar keywords and gives you suggestions for improving your page ranking.
The statistics page of SEO Ideas Tool shows you the audit for optimised, non-optimised and non-accessible landing pages. It also gives you a detailed analysis of pages, which needs improvement regarding content, backlinks profile and technical issues.
Note: SEO Ideas Tool is yet not very popular among SEMrush users. However, you should not miss out this feature if you want to surpass search engine optimisation activities of competitors.
4. Keyword Tracking
Keyword Tracking is one of the most attractive features of SEMrush and the most vital part of your website optimisation. Keyword position tracking feature supports local SEO for your site and tracks keywords based on location and device. You can either add keywords to SEMrush “position tracking settings” dashboard manually or directly from Google Analytics or a file (*.txt, *.csv).
Once you add the keywords to the Dashboard, it will start showing you suggested keywords in the “Sandbox”, from where you can select or deselect keywords according to your needs. With the latest selection of keywords, you can immediately start tracking the keyword rankings. It gives you a complete analysis of the current position of the selected keywords and the scope of improvement.
Do not forget to check the “Send me weekly updates” box. The box will help you keep a track on your website development with weekly email updates.
Your Keyword Research section with SEMrush includes:
- the possibility to find the right keyword
- phrase matches with the initial keyword
- find long tail keywords and related keywords
- perform multilingual keyword research
Tip: do not select the keywords with search volume more than 2000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1500 per month search volume. Make an exception only if you are fully conversant with SEO and have the experience to rank high competitor keywords.
How to get a Complete Analysis of your Website?
The SEMrush dashboard gives you a comprehensive analysis of each SEO aspects associated with an online business.
Here is a checklist of all the features included in SEMrush:
- Domain Analytics
- Keyword Analytics
- SEO Content Template
- Lead Generation Tool
- My Reports
These features are briefly explained below.
1. Domain Analytics
The Domain Analytics section offers you organic search results, paid search results, backlinks and display advertising results, which also includes traffic details from referring domains, referring IPs, publishers, and advertisers. It also includes traffic generation through keywords and the traffic cost for paid search.
The graphical orientation of the organic and paid website traffic allows the user understand the pattern of increase and decrease in traffic. You can further analyse the organic keyword search based on locations with a pie chart.
The overview screen shows you live updates on Top Organic Keywords and Main Organic Competitors. It guides you through keyword position, keyword volume, CPC, traffic generation per keyword, competition level, competition keywords and SE keywords. The Competitive Positioning Map on the overview screen displays your competitors reach based on Organic Search Traffic vs. Organic keywords.
Backlinks section on the overview tab shows you referring page URL with anchor text or link URL and the type. A pie chart presentation of DoFollow links vs. NoFollow links makes the backlink profile of the domain very clear. This feature shows the user four types of backlinks: Text links, Frame links, Form links and Image links.
Other than the details mentioned above, it also generates data for referring domains, indexed pages, and video advertising. The top four most important section on Overview page is:
In this section, you will get all the widgets related to your domain’s organic traffic. It also shows you keywords that are ranking in Google’s top 100 organic search results, domain organic competitors and keywords ranking distribution.
In this particular section, you get all the visual information about domain’s paid traffic, its cost, ad copies, keyword ranking distribution, keywords domain appear within Google’s paid search results and domain’s paid competitors.
This is a section of data visualisations based on some domain’s backlinks, dofollow vs. no follow links, IPs, TLDs and referring websites.
If you need a visual data for a domain’s presence on Google’s Display Network, this section can give you a detailed overview. It also includes some ads and publishers, text and media ad samples and promoted landing pages.
Another relevant section listed in SEMrush’s dashboard is the PLA (Product Listing Ads) Research. This section displays any Product Listing Ads for your domain in Google’s search results, based on keywords from SEMrush’s database.
Traffic and keyword results for your video ad campaigns are visible in this section. If you have not yet created an engaging Video ad campaign, you can use SEMrush’s overview report and create catchy and profitable video ads.
Traffic analytics segment displays a detailed report on traffic generated on your site as well as your competitor’s site. It offers a detailed report on total visits on the site, count of unique visitors, pages per visit, bounce rate, average visit duration and traffic rank.
It also checks the traffic generation percentage from direct traffic sources, referring sites, search engines and social networks. SEMrush is good at collecting traffic generation data from all over the world.
Also, it shows you a visual map of GEO distribution of your competitor’s primary source market, visitor’s behavior based on location and marketing efforts affecting traffic from a particular country.
The Domain Analytics section gives a well-rounded view of the domain data.
2. Keyword Analytics
You can use this fantastic tool from SEMrush to research and find out the best keywords for higher ranking in Google. It shows you a report on organic search as well as paid search. You can easily understand the CPC distribution of each keyword with the colorful graphical representation of SEMrush.
It gives you live updates on related keywords, CPC distribution, organic search results, ads copies and paid search.
This keyword setting allows your ads to be visible only when someone searches online for the exact phrase of your keyword or close variations with additional words before or after.
You can discover many keyword opportunities by indulging into deep related keyword research. SEMrush will display a complete report on relevant keywords, which includes relation percentage, volume, CPC, KD and SERPs.
Keyword Difficulty Tool
This tool helps you to analyse the difficulty a keyword would face to seize rival’s organic search position. This data is extracted based on “domain vs. domain” method. This competition is between the domains ranking for the requested keywords in top 100 organic search results in Google.
The Projects section allows you to save and work on multiple projects at the same time. With multiple projects, we mean multiple domains. You can setup multiple domains under one account for SEO audit and optimisation.
4. SEO Content Template
This is a standalone tool that helps bloggers and SEO specialist creates SEO friendly content. You just need to target your settings like country, region, city and device type, and enter your chosen keywords for SEO optimisation.
It also gives you content recommendations based on Google top 10 competitors. When we search for “consulting services”, it gives us the following recommendation.
With this data, you need to visit each of the content listed above, read how they are creating their content and create high-quality content for your business.
5. Lead Generation Tool
Lead Generation Tool is an amazing fully customizable tool to reach out clients. It generates a widget which you can easily embed to your website with the widget code. This helps you offer free SEO audit report to your site visitors, in exchange for email addresses.
6. My Reports
With My Reports tool, you can save your complete SEO audit and optimisation reports from SEMrush in one customised PDF file. You can organise each data in one PDF report by dragging and dropping different widgets. Drag and drop any widget like organic traffic or paid traffic, add a text comment and click send.
If you have not tried SEMrush yet, go to the site, create your account with your official email id, and you can get a 14-day free trial, with full access to all the features. A free trial account would need your name, phone number and credit/debit card details. Your card will not be charged during your free trial period; it will be charged once you cross the 14 days limit.
However, if you choose not to go ahead with the paid subscription, you can withdraw the card and other details from their database, and you would not be charged anything.
If you do not want to setup a free trial account, you can setup a guest account which allows you 10 actions per day, on SEMrush.
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