Best WordPress Theme Color for Popular Niche Sites

Color psychology has a strong influence on the decisions and behavior of people. It has a significant relationship with visual impact. The effect of color psychology on marketing has been a matter of experiment for a long time.

According to surveys, visual appearance is the main focus of 93% of purchasers, while the color of the product remains the key factor driving purchases for almost 85% of the buyers.

If you either have a WordPress website for your business or plan to create one, knowing color psychology and how it helps convert leads into sales would help you to take your business to the next level.

Given below are some popular niches and the most effective color combination of WordPress theme that can make even casual visitors become your loyal customers:

Health and Fitness

A combination of blue and white is probably the most comprehensive theme used for the health and fitness niche. Blue stands for tranquility, peace and reliability. It keeps appetite under control, triggers productivity and generates a feeling of security.

White stands for cleanliness, purity and safety. In this niche, you need to be viewed as a trustworthy brand or company, which is what the combination of these two colors help you achieve.

For instance, consider the fully comprehensive design of iMedica theme in blue and white that draws upon the color psychology. Since this color combination appeals to both men and women, it will help convert visitors irrespective of what their gender is.

However, you have to back up the right colors with customer-friendly features too to make the most of your WordPress business site. Built on Bootstrap that allows easier and faster front-end web development, iMedica theme does just that.

iMedica theme

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This theme is designed to suit people of all skill levels, projects of all volumes and devices of all formations. The free revolution slider of iMedica allows the users to create personalized sliders.

SEO optimized codes allow the web pages to be fetched by both human visitors and search engines robots. Visitor interaction is greatly enhanced by the use of Functional PHP contact forms.

The different, interesting and easily consumable CSS3 smooth animations help to hold the attention of consumers. Vector font icons help in faster loading of the website and ensure the perfect display of graphics on every screen size and device.

Horizontal and vertical parallax effects of iMedica greatly enhance the scope of interaction with visitors. What’s more, it allows users to choose matching color skins from unlimited options, apart from letting them create new skins to suit their unique needs and brand value.

Also ReadBest Medical WordPress Themes 

Real Estate

When people think of residential properties, they look for colors that are warm and inviting, give a positive vibe and denote an environment that complements health and wealth.

Again, when you think of commercial buildings, apart from them being inviting, you need them to create thoughts of wealth. On both these counts, green works well as it’s a versatile color, which incidentally is the color of money as well. Perhaps that’s why a majority of real estate themes use it as the preferred choice.

Homeland Responsive Real Estate WordPress Theme


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You may take a cue from the clean and flat design of Homeland theme. The user-friendly, attractive design in greenish and earthy tones of brown will help to portray a professional profile to your potential clients.

The responsive design is compatible with a tablet, mobile devices, and laptop. It can also be viewed in a retina display gadget. You can customize it completely to suit your requirements. The theme options panel empowers the users to control theme elements, features, and values.

Homeland brings several other cool features to make it lucrative for potential property buyers. It allows users to submit a property for free, after registration.

This theme comes with an advanced search option to help the visitors find the property of their choice. A FlexSlider and a Revolution Slider are also included in Homeland.

It is fully compatible with dsIDXpress WordPress plugin where property listings can be pulled from an MLS account. It is SEO optimized for better search engine rankings and comes with integrated Google maps. What’s more, top-notch customer support is given for free. All these are sure to increase conversions.

Also ReadBest Real Estate WordPress Themes


White brings with it a feeling of safety. Black stands for stability, power, authority, and strength. Sometimes, it is also considered a sign of intelligence. Grey stands for solidarity and practicality. For e-commerce stores, a combination of all these colors is found to do well to drive conversions.

bronx theme

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Bronx is a responsive, drag and drop theme for e-commerce. With Bronx, one of three pre-existing product pages can be chosen or a new one built with the help of Visual Composer.

Eight demo sliders show the way for a simple entry to the site. Envato’s seal of approval (the theme is quality checked by it) make it a reliable one to bank upon.

A simple header layout and navigation tool makes Bronx user-friendly as well. This WordPress theme comes with two blog layouts – Classic and Masonry. Currency and language switchers are other features, which will help to sell products across the globe.

Also ReadBest WooCommerce WordPress Themes


Red is the color of power, which helps to attract web visitors’ attention and hold it. Perhaps that’s why it’s the most preferred color for marketing. When combined with white that stands for neutrality, it makes for a killer combo for your legal services.

law theme

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Whether you are a lawyer, run a law firm, or offer specialized legal services, the “options panel” of this theme has several extensive configuration options for you to take your pick from.

To take a look at the panel, you can go to ‘Appearance > Theme Options' in the left-hand menu. This section gives you the option to change several core aspects to make the theme behave and look just the way you want to.

This theme also offers several custom post types (Portfolio Posts, Team posts etc), which you can leverage to create and manage your site’s content easily.

The additional plugins (Revolution Slider and Contact Form 7) make this theme worth your money. With all these features and a color that resonates with the color psychology for higher conversions, this theme is a must-have for those offering services in the legal niche.

Also Read: Best Lawyer WordPress Themes for Law Firms

Online dating

Purple stands for wisdom, royalty, and respect. Pink is considered to be the color of love for self and for others, which is especially a big draw among young girls and women.

Pink also stands for affection, friendship, inner peace, harmony and approachability. If you want to lend a touch of elegance and prestige to your online dating venture, apart from attracting the attention of a predominantly young female demographic, you can’t go wrong with the combination of purple and pink. This is exactly what SweetDate WordPress theme does.

sweet date theme

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This fully responsive WordPress theme is compatible with the latest versions of WordPress 4.2, BBPress and BuddyPress 2.2.

It has a customizable Membership Plugin for WordPress, which can be integrated with, PayPal or Stripe for flexible content control, recurring payments, themed registration, checkout and much more.

This WordPress theme comes with a Revolution Slider Plugin, Icon fonts (Font Awesome v3.2.0, which is ideal for Retina devices), over 600 Google fonts, Google Maps and Mailchimp integration (including widget), and is compatible with Contact Form 7. With so much on offer, it sure is a theme worth using to increase conversions.

Also Read: Best Online Dating WordPress Themes

Best WordPress Theme Color for Popular Niche Sites
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