15 Best WordPress Email Marketing Plugins for 2018

Email Marketing has been one of the proven marketing strategies for the businesses for years. If you can create good email database, that will help you to grow your business and make handsome revenue regularly.

Creating an email list is probably the most important practice for any blog or online businesses, and that's the first thing you should consider for your online venture.

Many companies invest a lot of money for creating buzz on social media sites which are important but still those are third party platforms. Though you can leverage the community you create in social media, but the property belongs to those sites.

If you create a strong email database for your site, that will be your own property which will stay with you forever and use that for your benefit regularly.

Email marketing is one of the best and proven method to increase customer base and revenue for your business. Online businesses and pro-bloggers use their email list quite effectively to promote special offers to make a good profit.

In fact, your email list could be a huge source of traffic for your site. If you can create quality content regularly on your blog, that will help you to increase the number of subscribers and get constant traffic from your emails.

The best part is, there are a number of top qualities WordPress plugins to increase email subscribers. In this post, we will discuss some of the best WordPress email list building plugins which you can use to grow your email list.

WordPress Plugins to Grow Email Subscribers

Bloom Opt-in Plugin

Bloom from ElegantThemes is my first pick, it is a new but one of the most comprehensive email opt-in plugin for WordPress. It is a modern responsive plugin which offers you number of options and features to help you increase your email subscription list.

Bloom offers you a number of placement options to show your opt-in form, you can use a pop-up, sidebar widget, below the post or inline with content. And if you want you can have more than one opt-in form on your site.

As far as the design of the forms is concerned, Bloom provides you more than 100 different email opt-in templates which you can use on your site. Also, you can customize the form color and design as per your requirement.

You can also carry A/B testing to understand the effectiveness of different form types or designs to make sure the one which works the best for your site.

Read our review of Bloom Plugin

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Thrive Leads

Thrive Leads is one of the most powerful and proven tools to grow your mailing list, it is one of the best lead generation plugin to increase revenue for your site.

This plugin helps you create a different type of opt-in forms using the easy to use drag and drop interface to help you create the perfect design. With this plugin, you can show relevant, highly targeted offers based on your content type in post or pages.

From sticky bar or popup forms, this plugin provides you a number of options to show your form as per your requirement. It offers you number of pre-built templates which you can use for your site, you can also make changes in the templates without any coding skills.

This plugin gives you the option to carry A/B testing depending on many aspects of the plugin like you can do testing on different form type, you can test the timing to trigger the form, you can test designs as well as offer type.

You also get comprehensive statistics to understand the usefulness of this plugin. Overall it's a great mailing list plugin for WordPress which is highly recommended.


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OptinMonster is another widely used mailing list building a plugin. It's a lightweight user-friendly plugin which replaces the annoying popups with beautiful and smooth opt-in popup.

You can select from the different opt-in type and customize the look and feel of the form as per your requirement. The easy to use OptinMonster builder makes it really easy for any WordPress user to create a beautiful opt-in form within minutes.

OptinMonster offers you detailed A/B testing feature to make sure the kind of form or kind of offers works the best for your site.

It also provides you page level targeting feature, that means you can show a different message for different category or page for maximum conversion.

OptinMonster comes with built-in analytics feature which will provide you detailed insight on views and overall conversion rates.

This plugin supports all the prominent email service providers, so you can use your favorite email marketing software be it MailChimp or AWeber.


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The great thing about MailOptin is that it gives you many different ways to generate leads, including:

  • Lightbox Popup
  • Notification Bar
  • Slide-In
  • Sidebar/Widget
  • Before/After post
  • Embedded/Inline
  • Call to Action Box

With MailOptin, you're essentially getting seven plugins for the price of one – it's hard to find that kind of value in any context.

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WP Notification Bar Pro

I'm a huge fan of this plugin, I have used other premium notification bar plugins as well, but none of them are so impressive. This plugin created by MyThemeShop is a comprehensive solution for any kind of promotional activity as well as an email subscription bar.

As the plugin offers you an option to create an unlimited number of bars, you can use this plugin for special offer promotion and for email subscription simultaneously. You can set one to appear at the top of the site and another at the bottom, you can also set any of your bars to show for specific pages or posts.

The plugin is extremely easy to use, once you activate it; you will get the option to set up the bar in the WordPress admin called notification bar. It works like a custom post type, you can set all the details of your bar and choose the type of bar from a variety of options such as text, button, email subscription, countdown timer, social media button, popup video, search form and a lot more.

You can also style the bar as per your requirement, it offers you an unlimited color option to make it match your theme. It also offers you a condition tab where you can assign the conditions for the bars, for example if you want you to bar not to appear on mobile devices you can select that option in the condition settings, there are a number of different conditions to choose from.

Once your bar is ready, you have the option to preview the bar to make sure that everything looks perfect before it goes live on the site.

WP Notification Bar Plugin

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Subscribe Pro

Subscribe Pro from MyThemeShop is another beautiful WordPress email opt-in plugin, we have been using this plugin for SourceWP and it really works.

This plugin has all the features which you may need in a high-quality email subscription plugin. You can create a nice looking email opt-in popup which will be user-friendly and attractive.

You can customize the design of the popup form completely and add your own choice of color, text and it provides number beautiful animations which you can use for your popup.

It offers you a number of trigger option like exit intent, after a specific time, after a certain percentage of the page when scrolled, so that the user doesn't get annoyed.

Like other mailing list plugins listed in this article, Subscribe Pro also offers you number of placement options to show your email form. You can show it in the sidebar using the WordPress widget section, you can show a popup or you can even show it below each article.

Another best part of this plugin is that you can use it to show related posts to attract more visitors and to reduce bounce rate of your site.


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Ninja Popups for WordPress

Ninja Popups for WordPress is one of the most popular popup plugins which can be very effective in growing your mailing list.

Though this plugin is known for creating email opt-in forms, it can be used for many other functions such as showing discounts and special offers to your visitors, locking content until they share you will increase your subscriber count and social signal for your blog.

Ninja Popup plugin offers you an option to create great looking popups which are highly customizable and attractive. It also provides you a number of options to set the timing of the popup.

Like other plugins in this list, this plugin also offers you A/B testing feature to check what kind of popup converts the most.

Ninja Popup plugin can be integrated with most of the front-line email service providers so that you can use their service easily to send emails.


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Another comprehensive email opt-in option which offers you a variety of different email subscription widget option. The plugin is extremely easy to get started with and I'm sure it will help you to increase the rate of email subscription to a huge extent.

You get a number of different subscription type such as bars, popups, buttons or panels which you can select as per your choice. You can create beautiful attention grabbing messages to show your users, you can use this feature for any kind of promotional activities and special offers.

The plugin is fully responsive and the widgets will look great across all devices. Also, you can have full control over the timing of the widget, you can define when you want to the widget to be triggered based on scrolling or after a specific period of time.

As far as the design of the widget is concerned, you will have full control over the look and feel and you can customize it with your own image, color combination, fonts, and animation. Also, if you want to know which widget is working which is not, it offers you A/B testing feature to understand the mood of your visitors.

email opt-in plugin

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A beautiful email list building WordPress plugin that helps you to create a great looking email subscription box below you header section, you can is your own background image and customize each and everything in the subscription box.

An email subscription box just below the header is one of the most widely practiced placement by the pro-bloggers because it really works. So, if you want to go for similar kind of email list building option here is the plugin you need.

Also, it offers you a number of amazing templates which are ready to be used. You can select any of the templates and go ahead with your customizations. Read our full review of Plugmatter here.

Plugmatter opt-in feature box templates

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Popup Domination

Popup Domination is another proven WordPress plugin to grow the mailing list. This plugin will take your online business a whole new level.

This plugin is used by a huge number of WordPress users and they offer you a strong money back guarantee of 60 days if you don't double your subscriber rate.

If you don't want to use it on your WordPress site as a plugin you can install it as a standalone tool to create your mailing list.

With this plugin, you can target specific pages with different, relevant offers which will increase the subscription rate to a huge extent. And you can get started with this plugin within a couple of minutes, just install the plugin, set up the message and you are good to go.


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Simple Signup

Simple as the name suggests, it's a plugin that will help you to get started with your email list building widget quickly. The attention-grabbing pop-up window will make sure that your email subscription widget is visible to all.

Once you activate the plugin, just fill your email address or MailChimp ID and get started instantly. Though this plugin is very simple it does offer a lot of flexibility in terms of placement of the widget and the look and feel of the subscription window. You can play around with the color combination of the subscription widget and make it match your theme completely.

This is a nice option, especially if you use MailChimp as your email newsletter provider.


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Opt-In Panda

This is a content locker plugin which will hide or blur certain part of your content and allow access only when you users subscribes to your mail list by providing the email ID. Now, this can be a great option if you are offering something for free or offering any downloading link but may not work for general blogs.

This plugin works perfectly with the prominent email newsletter services like MailChimp, Aweber, GetReponse. So, you can give it a try.

Opt-In Panda for WordPress

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Optin Forms

Optin Forms, a free plugin which can be downloaded from the WordPress plugin repository. It may not be as comprehensive as the premium mailing list plugin mentioned in this post, but it does provide you a few design option for your opt-in form and the best part is they are completely customizable.

And it also offers you option to link to some of the prominent email service providers such as

  • AWeber
  • iContact
  • MailChimp
  • GetResponse
  • MadMimi
  • Interspire Email Marketer

Optin Forms Plugin

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Though Hellobar is known as a notification bar to promote special offers, it can be used as an email opt-in tool as well. In fact, a huge number of bloggers uses Hellobar to attract more subscribers for their blog.

Hellobar also provides you the option to do A/B testing to check the effectiveness of different messages on your blog.


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The mailing list building plugins listed above will definitely help you to grow the mailing list for your site which can be a great source for traffic and revenue for your site. All these plugins are widely used and tested by many users to take their online business to next level.

Though all the plugins mentioned in the list are amazing and provides you all the required options, I would recommend you to go for Bloom as it has a very strong team backing the tool and you can expect a lot of new features and updates in the time of come.

My second recommendation would be Thrive Leads because it provides you some great features and options and the cost is also justified. You should make sure that you select a plugin that offers you multiple options to capture your visitor's email.

Also, be it a popup or a static email opt-in form, you need to make sure that the form is visible to all your incoming traffic to make sure you maximize the possibility to capture the emails. For every blogger or online marketer, creating an email is the most important thing because the real money is in the list.

Another thing which you need to take care is the offer or the pitch you make to the visitor to give you their email IDs because you will get the emails according to the offer you make. So, you need to make sure that you get the right kind of users in the list to maximize your conversion.

Disclosure: This page may contain external affiliate links that mean if you choose to purchase the product, we will receive a commission. However, that will not influence our opinion about the product

15 Best WordPress Email Marketing Plugins for 2018
5 (100%) 2 votes
  • Bohdan

    I use on my website this widget plugin https://bit.ly/j76n6vz You can add email subscribe forms (pop up, scroll box…), follow and share buttons, contact forms and much more :-)

  • Thanks for recommending Thrive Leads in this roundup!

  • You are welcome Shane ! Thanks for stopping by :)

  • Great collection as you have included all the best plugins for email marketing.