8 Best A/B Split Testing Plugins for WordPress 

A/B split testing is extremely important for any online business or even a simple blog. It’s great to know what your visitors are liking about your business and what they don’t.

Or in simple words, knowing what can generate more revenue for you will definitely help you to take your business in the right direction.

A/B split testing is the method to know what is working for your business and what is not so that you can implement the correct technique for your business.

As a blogger, you must have experienced that some of the catchy title can bring in tons of traffic to your site and the same article can go unnoticed with a regular title.

So, this kind of experiment with the title of your article and other parameters can help you to understand the mood of your visitors so that you can offer theme accordingly.

You can experiment with content type, the design of your site, the frequency of posting, your product presentation and lot of other things with split testing before you decide to settle down with one parameter.

For example, if you are using products like Bloom email opt-in plugin or Thrive Leads; these tools helps you to carry out split testing so that you can implement the correct opt-in form or the placement of the form to increase email subscription rate.

Best WordPress Split Testing Tools


Optimizely is a very easy to use A/B split testing tool that will improve your site dramatically by providing you an idea of what is working for you what is not.

I’m sure this plugin can help you to increase your revenue by helping you to implement the correct technique.

This plugin is created to experiment with headlines and launch winners according to the results. You don’t have to know any kind of coding to use this plugin.


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Simple Page Tester

Simple Page Tester will help you to do A/B split test without any kind of coding. And it is an SEO friendly plugin so you don’t have to worry about how it will affect your SEO.

This plugin offers you free as well as the premium version, the premium version offers you much more flexibility in terms of the testing and selecting the winner.

The premium version offers you built-in tracking option with a detailed breakdown to have a better analysis and result. However, the free version does offer you Google Analytics support so that you can conduct sophisticated analysis of your results.


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WP Experiments

WP Experiments is a comprehensive split testing WordPress plugin that enables you to test a lot of parameters for your site. This plugin will help you to make those small changes which can have a huge impact on the success of your site.

From the call to action buttons to the color combination you can experiment with all minute details of your site to make it perfect so that you can increase the conversion rate and revenue.

You can go into detail of your post and experiment on your posts and pages to find out the version which works the most as well as the kind of content which brings in more revenue.


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Split Test URL Rotator

This is a premium WordPress plugin that will help you to do split testing and increase conversion, subscription and sales for your site.

You can setup an unlimited number of split test with this plugin to effectively execute A/B split testing for different landing pages.

You can set the timing for URL rotator and show a particular page for a certain percentage of time and change it accordingly.

URL rotator split Testing plugin for WordPress

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Nelio A/B Testing

Nelio A/B Testing is one of the best tools for split testing. It’s a premium product with a number of amazing features and options.

You can experiment with almost all the elements of your site with this amazing tool, you can test your headlines, posts, pages, themes and lot of other things.

You don’t have to know any kind of coding to use this tool and I’m sure this tool will help you to increase your conversion dramatically.


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Google Content Experiments

Another really easy to use WordPress plugin to experiment with your content. Google discontinued the used of their split testing software Google Website Optimizer.

Now, this plugin will help you to use the content experiment functionality offered  by Google Analytics.

Once you activate the plugin, you can go to any page or post where you want to do the experiment and check the box to activate the content experiment then paste the code and publish it.

Google Content Experiments

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SES Theme Split Test

We all know that design of a site makes a huge difference in the success of a site, and when it comes to WordPress the theme you select for your site is one of the most important factors while creating your site.

If you select a high-quality SEO friendly WordPress theme with quick loading time and good design that will obviously do much better than a poorly coded theme.

Also, we have seen that minimal WordPress themes do much better than and complicated design with multiple layouts in a page with different color combinations.

That is because the users want a clean layout so that they can read your content without any kind of distraction. So, you need to make sure that you choose a clean design for your site.

SES Theme Split Test plugin is a tool that will help you to do some testing with your theme choices. If you have more than one template as your preferred option and want to know which will have a better conversion, this plugin will help you to find that.

This plugin will let you set up two different templates with all the custom settings which you think might be useful for the site and serve these different templates up to users.

And you can track their activity using custom segments in Google Analytics to understand which template is doing well and which is not.

Theme split testing plugin

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Final Word

I’m sure the above mentioned A/B split testing WordPress plugins will help you to increase traffic and revenue for your site. It is really important for all business to know what their users are looking for, what is working and what is not so that you can present your business in the correct way.

We will be adding more split testing tools for WordPress to this list as we find  and test more such plugins which can have a positive impact on your business, so do bookmark this page

8 Best A/B Split Testing Plugins for WordPress 
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