Publishing a new blog post on your WordPress site is the first step towards online business success. However, what’s next? How do you let the world know about your new blog post? Do you prefer to share your post manually to several different social media platforms, or do you allow a web service or WordPress plugin to do the work for you?
Creating an authoritative piece of content and publishing posts on WordPress in itself is a time-consuming task. Then, going to your social media profiles and sharing post links can be even more time-consuming. Sharing each post manually no doubt gives your blog post a personal touch, however sharing every blog and page of your site manually can be quite complicated, confusing, and time consuming. This is why many new age bloggers prefer automatic post sharing, which is not only easy, but highly convenient.
Why share your blog posts on Facebook?
There are many studies that work towards understanding what exactly happens inside our brains when we are on social media platforms, especially Facebook. One of the recent surveys proved a strong connection between the brain’s reward centre and Facebook, known as nucleus accumbens. This is the area of our brain that processes rewarding feelings like money, food, romance and social acceptance.
According to another fascinating survey, physiological reactions in individuals like pupil dilation has been recorded when they looked at their Facebook profiles. This study shows that Facebook can increase the production of happiness hormones in an individual, the same feeling you get when you are happily engaged in a project or new practice.
How does automatic post sharing help?
As we all know, Facebook has an ever-developing user base and can prove to be a excellent source of traffic for your blog or website. However, getting a far reach throughout Facebook requires engaging with Facebook users and building an ardent fan following.
Although it is not possible to automate Facebook engagement, one thing you can do as a marketer is automate the sharing procedure of your blog content.
Here is a wonderful way that can help you automate your Facebook sharing tasks.
WordPress Automatic Facebook Posting Procedure with IFTTT
IFTTT (If This Then That) is a great online tool that helps you to automate all your online accounts and make the Internet your revenue source.
With IFTTT, you can easily define applets, and each applet will connect two of your online accounts. Applets are a small application or a utility program performing one or more simple functions. These applets then look for a trigger on any one of your accounts, and with that trigger, they start your predefined actions on the other account.
Using IFTTT, you can automatically post your latest WordPress blog notification to your Facebook account.
Steps to follow:
To start with, go to the official website of IFTTT and register by creating your account. Once you are done with signing up, click on your username in the upper right corner and select “New Applet”.
This will initiate the IFTTT wizard. To start the wizard, click on the +this link.
Then you will be asked to choose a service. You need to type your required service in the search box, like “WordPress” and select the same from the list. You will then see the “Connect” button for your WordPress site. Click on the “Connect” button and continue.
You will now see a popup window where you need to enter your WordPress site address, login email, and your WordPress admin password. Enter all the details and click “Connect” button. Your information is now securely saved with IFTTT.
IFTTT will then show you the triggers from your WordPress site. You need to choose your preferred trigger and click on any new post box to continue.
You will be then redirected to the IFTTT applet. Here, click on the +that link and continue.
Select another service where you would like IFTTT to perform an action automatically. As you are working on Facebook shares, search “Facebook” or “Facebook Pages” in the search box and select the same from the list.
Permit Facebook on the Popup page, you see on your computer screen and connect your IFTTT account to your Facebook account. Choose from the actions you want to perform on Facebook.
Click on “Create a Link Post” to continue and you will be redirected to your Action Settings page. Here, you can see all the Action Settings and change the settings according to your preference. Adding your blog post link allows Facebook to fetch post description, title, and thumbnail automatically. Click on the “Create Action” button to save the changes.
You have now successfully setup your WordPress blog post, automatic Facebook sharing via IFTTT. Click on the “Finish” button and exit the applet wizard.
If you are looking for other options that do the same thing, Buffer is another online tool that helps you schedule status updates to multiple social networking profiles including Facebook.
If you do not want to use any outside tool you can also install an internal WordPress plugin like Access Press Facebook Auto Post. To do this, install the plugin to your WordPress dashboard and activate it to share Facebook posts automatically. Once the activation is done, you will see a new menu item added to your WordPress admin bar, labelled as “Access Press Facebook Auto Post”. Click on it and adjust the settings per your preferences.
Regardless of whichever method is chosen, the ultimate goal is to automate new blog post sharing. With the help of these tools and the methods mentioned above, it is simple to share new content on Facebook and maintain engagement with the page followers.