Not to oversell it, but the eight tips and tricks in this article will change the way you create your next landing page. Just remember that landing pages are not successful on their own.
You may have the best-written landing page on the planet, but it won’t be successful if it is not receiving targeted traffic, and it won’t be successful if your landing page sells one thing when your ads or incoming links are promising something else. Here are eight highly valuable tricks and tips you can start using today.
01. Answer The Question In Your Visitor’s Mind
This is tip number one because it is vital to the success of a landing page and so many web masters and web masters’ mistakes articles ignore it. When your visitor clicks a link or an advert, he or she has a question in mind. There is a reason he or she clicked on that link or advert, and it can be framed as a question.
Let’s say somebody clicks an advert for a car advertised at $13,000. Their question may be, “Is it really that cheap?”, “Is this car really that good?” or “Do they offer finance for that car?”
Your user has a question in mind, and you need to address that question as soon as he or she hits your landing page. If you do not, then your user has no reason to stick around.
02. Give Them Twice What They Expected
It is a cheap trick, but it still works for some reason. You place an ad saying, “Product X was $49.00, but we have dropped the price to $29.00.”
When your visitor arrives (with a question in mind), at the top of your landing page you write, “Product X was $49.00, but we have dropped the price to $19.00.”
Maybe people think you have made a mistake and try to buy quickly before you realize it, or maybe they were already sold on the idea of your product and now they like the price. No matter what the reason, this old trick still seems to work.
03. Try The Talents Of Another Writer
Look for companies that have an excess of writers who have experience in selling. For example, writing services tend to hire academic writers who have degrees in marketing. Don’t buy a marketing essay because that is silly.
Instead, make contact and ask if you can borrow one of their marketing writers for a private task. Since the project is outside of the essay writing service’s usual service, you can usually negotiate your own price.
You can find essay writing services on essay writing companies reviews sites. On the plus side, if you go down the reviews site’s list and the first writing company says no, just go back to the list and try the next.
04. The Trial And Error Technique
Try something different every month on your landing page, track the results, analyze, gain insights, and try something else. The aim is to keep what works and scrap what doesn’t.
For example, your competitor may successfully sell services to students by using numerous pictures of scantily clad women on its homepage. You use the trial and error method and add in a few pictures of hot women. As a result, your landing page fails to gain any conversions that month.
It is a total failure…or is it? You notice that during the month you received 36% more visitors from your Google+ where your linked web page previews showed scantily clad women on your landing page. You learn that you shouldn’t have sexy women on your landing page, but that they draw attention on Google+ and maybe you should add a few to your Google+ social media campaign.
05. Compare Yourself To Other Merchants
High-yield interest accounts do this all the time. They show you their APY rate and then they show you a bunch of other APY rates offered by their competitors. Obviously, they forget to mention the accounts that have better APY rates, and they sometimes use calculator tricks to make their rate seem better.
For example, they put a savings calculator on their page, but the default sum in the calculator is the amount where their highest APY kicks in. A company may offer 0.21% for amounts up to $1000, 0.73% for amounts up to $10,000 and 1.27% for amounts of $25,000 or more. In those cases, they have $25,000 set as the default amount in their calculator so the user sees the highest rate first.
06. Keep It In The Top Third Of The Page
The most important selling information should appear in the top third of the page. This is a big deal these days because most mobile users only see the top third of the page when they first visit a website. It was originally called “” marketing, with a reference to the newspaper business.
Spam websites have a selling point at the top, and they add another as you go down the page, and then another until at the end it looks like a great deal (it is similar to what shopping networks do what they add more and more onto a deal as the clock ticks down). Don’t try this trick because you need to hook your visitor within the first third of the page or your visitor will bounce.
07. Keep “Calls To Action” Near The Bottom Of The Page
Another silly mistake some websites make is to add their call to action at the top of the page. Your visitor hasn’t been sold to yet, so they are not interested in visiting the order page. Sell first, and put your calls to action near the bottom of the page. Some argue that making your visitor search for order buttons is a mistake, but people who are willing to scroll down to look for a “Buy” button are more likely to click it.
The only time when calls to action work near the top of the page is when your current customers return to make another purchase, so keep that in mind too when you set landing pages from email newsletter links.
08. Actually, Ask The People You Have Sold To
Asking people you have sold to is a time-honored tradition, but some companies are doing it wrong. Firstly, do the research yourself; don’t have your research company send them an email because people don’t want to sign up with and fill in a survey by FiggleFish-Research.com.
Secondly, actually offer people something for answering your questions. If you have just bought a garden fork from a company and they send you a survey asking for your opinion, you would probably delete it. You may be more willing to fill in the survey if they offer a 20% discount on your next purchase because you just remembered that you also need grass seed.
The Trial And Error Technique Is Infallible
Of all the methods listed on this article, the only one that works every time is the trial and error testing technique. Even tests that are a complete failure will offer some sort of insight (even if it is just a lesson on what not to do next time).
Running tests offers a modicum of risk to your brand, but there is nothing stopping you from running tests with affiliate adverts and disposable landing pages that may be deleted if they draw the wrong types of attention.