Generating a lead by optimizing a website is not as easy as you think. It requires an effective marketing approach that can help you increase the flow of web traffic, which in turn boost your sales with ease. In this blog post, we will explore some useful ways that can help you optimize your site for lead generation.
Lead Generation Process
In order to understand how to optimize a website, you have to first acquire the basic understanding of the lead generation process. There are many components that play a significant role when a potential site visitor turns into a lead.
Here is a quick overview:
The lead generation process begins when a site visitor clicks on a call-to-action (CTA) situated on a web page or blog post of your website. Such CTA leads them to a landing page that incorporates a form used to gather the visitor’s information. Once the visitor fills out and submits the form, they are then driven to a thank-you page.
Five Simple Ways to Optimize Your Site for Lead Generation
- Evaluate your current state of lead generation
It is imperative to estimate your current state of the lead generation before you start anything. This will help you track your success and find out the areas where your site needs improvisation.
Fortunately, there are plenty of tools that can help you provide complete information about your site with ease. Marketing Grader is one of the most popular tools that evaluates your lead generation sources such as Call-to-actions, landing pages, etc, and then render feedback on ways to boost your existing content.
Furthermore, it lets you examine landing page visits, thank-you page shares, and CTA clicks to figure out the performance-driven offers, etc.
- Optimization of lead generation process
If you are optimizing your site for lead generation, then make sure your offers are related to your site’s web pages so that you can focus on your visitor’s interest in a specific subject.
When a visitor lands on your site, you can immediately start learning about their conversion path. The path begins when a visitor lands on your site and ends when he/she fills out a form to become a lead. However, in some cases, a visitor’s path doesn’t end on a satisfactory note. In such scenarios, you can optimize the conversion path for better results.
You can also run an A/B split test on a landing page, but don’t forget to cross-check the three key pieces of the lead gen process:
- The Calls-to-action: Try to use contrasting colors for your website. Keep the things simple. You can also make a use of Canva that lets you create beautiful images quickly, easily for free of cost.
- Landing Pages: According to a survey, companies with more than 30 landing pages on their website generated 7X more leads than organizations with 1 to 5 landing pages. It means creating more landing pages helps you generate leads.
- The thank-you pages: Landing pages play a vital role in generating the lead. But we cannot deny thank-you page, where a visitor is led when they submit a form on the landing page and transform into a lead. So, we can't overlook this page.
You can add a link for your new lead to download the offer on your thank-you page. You can also embed social sharing buttons to generate more leads.
- Customize your calls-to-action
Dynamic content helps you deliver a better experience to your potential visitors who are visiting your site in real-time. Visitors who land on your site will view buttons, images, and product options that are particularly customized according to their interests, the pages they have viewed and so on.
In simple words, dynamic content and on-page customization help you generate more and more leads with ease.
- Run a test
You should run the A/B split testing to increase the lead generation for your website. This will help you click through rates on calls-to-action.
- Nourish your leads
Always remember that no lead will automatically convert into a customer. If you want to generate leads, you need to nourish them and improve your website.
Once visitor fills out a form on your landing page, you can place leads into a workflow. You can offer them the unique and valuable content that fulfills their interest and gives them the enhanced user experience.
You can begin to lead nurturing with the relevant follow-up emails that contain captivating content. As you nourish them, you will learn more about them and then customize the components according to the needs.
With the help of the above tips you can effectively optimize site for lead generation. It will not only help you generate leads but also take your business to the next level.