10 Best Online Tools for Spying on your Competitors Traffic

Competitor Analysis is an assessment of the strengths and weaknesses of current and potential competitors.  With this evaluation, you can establish what makes your product or service unique and therefore strategize on how to attract your target market.

Knowing about your competition helps you to stay sharp and keep yourself ahead. It also helps you to understand what others are doing and where you could create value. Keeping an eye out on what your competitors are doing will help you get inspiration for new ways to connect with your customers and help improve customer retention.

You can also find out ways in which you can improve and match competitors who are doing better than you. There are dozens of marketing tools that can be used to gather intelligence and improve your presence. We will be looking into the top 10 here today.

Online Tools For Spying On your Competitors

Google Alerts

This is Google’s own alert system which you can use effectively to monitor the web and the keep an eye out for interesting new content. It is a very simple and easy to use the tool, which will surprise you with its effectiveness.

You can set it up in a way that will send reports of every time your competitor is mentioned online. You can also monitor keywords and reports will be sent directly to your inbox. This tool is best for monitoring keyword mentions, monitor web site mentions of your niche.

Most importantly you can procure your competitor’s backlinks, which in turn will help you expand your presence.

Google Alert

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Social Mention

This tool, as the name suggests, monitors social platforms and compiles reports based on the mentions of keywords. It has a lot of cool features which you will find really helpful for your niche site. It is an easy to use

It is an easy to use the tool, in which you enter a search term and the tool will tell you what is being said about that term across blogs and social networks. The report that you will get also tells you how many times and how often the term has been mentioned.

You can also use this tool to cross-analyze what is being said across different social networks and use it to your advantage.

social mention

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Moat

This is an ad search tool which lets you put in your competitor’s name and it will show you their latest advertisements as well as the locations where these ads appeared. Moat offers heat map analytics to brand advertisers, to figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.

They have two services for their client’s vis a vis Moat Analytics and Moat Pro. Moat Analytics provides real-time analytics, that we have talked about. Moat Pro provides ad statistics for both publishers and marketers which allow clients to keep tabs on their own ads as well as monitor the ads of their competitors.

moat

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InfiniGraph

This tool uses social networks to track down and measure topics that are trending specific to your industry. It drives on the idea of knowing what is trending with your target audience and using that knowledge for focused marketing. This tool is designed to simplify the identification of social keywords as they trend to inform social ad buying and social SEO. It can also generate

This tool is designed to simplify the identification of social keywords as they tend to inform social ad buying and social SEO. It can also generate one-click content recommendations for broadcast with real-time tracking. This tool is best used for tracking social media trends specific to your industry and to track your

This tool is best used for tracking social media trends specific to your industry and to track your competitor’s trend.

infinigraph

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Open Site Explorer

This tool basically works as a search engine for links, backlinks, mentions etc to give you an in-depth look into your competitors linking strategy and understand how they are linking and improving their popularity.

With this tool, you can choose a relevant topic to search and then find your competitors. From there, you can reverse engineer their links and find out their link strategy ideas along with complementary websites that they link with.

It comes with a free 30-day trial, after which you have to pay to use their service.

opensite explorer

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Alexa Traffic Rank

This tool ranks your website or your competitors’ website in a global rank of visitor traffic. It helps in transforming numbers into meaningful insights which can be used to have a competitive advantage of your business over your competition.

Using this tool you can also focus on low competition keywords to boost your SEO scores. You can also uncover your competitors’ keywords, discover inbound link opportunities and find and fix technical SEO problems that your site is suffering.

They offer a free 7 day trial period after which you have to pay for their services.

alexa

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SEMRush

This is one of the most powerful tools that you can use to have that extra edge over your competition. You can even visit their website, use their search bar and get valuable information regarding keywords, rank, traffic etc completely free. They provide all their information in

They provide all their information in a graphical format which is very useful in tweaking your website for that perfect score. The world’s leading companies use this tool and they are known all over the world for being the best in the business.

The free version will take care of most your needs, however, for more detailed analytics and data you will have to pay for their services.

SEMrush

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Spy on Web

This is a research tool which is very popular because it is free as well as very easy to use. With this tool, you can find out what resources belong to the same owner.

You only need to enter the URL or IP address and the tool will get you information regarding all the domains under the same IP address. This tool can be used to keep a tab on all the different directions your competitor is venturing on as well as domain information.

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Simply Measured

This is a very advanced tool that offers everything that you might need to gather information about you competitor. With this tool, you can keep a tab on all trends, traffic, and conversions, analysis, social media interaction etc.

You can discover emerging topics and influencers to reach new audiences. You can also analyze your competitor’s performance and compare them with yours as well as measure conversion and improve upon them.

However, you have to pay to use their services and their basic plan starts at $500 a month.

simply measured

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Ahrefs

This tool is specifically for backlinks. It is a popular tool used for providing information about top pages, IPs and external links regarding your competitors. This tool is very useful to analyze your competitor’s inbound strategy.

All information is provided in the form of charts and graphs to give in-depth insights into their backlink footprint. The best part is, this tool is completely free.

ahrefs

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Conclusion

Using the tools that we have mentioned here, we are sure you will find different ways to boost your presence and conversion rates. Healthy competition will ensure a better place for the future. If there are better tools out there on the internet, feel free to mention them in the comments section below.

10 Best Online Tools for Spying on your Competitors Traffic
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